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PBR "Cheers to You" Campaign
Partner for this project/copywriter: Hannah Zaino (www.hannahzaino.info)
For this particular campaign we wanted to take a brand that has very little advertising, and a very specific loyal consumer base, and make it the beer everyone wants to drink, that everyone deserves to drink.
Simple Human Truth: Everyone does things in their daily lives, things that go completely unnoticed and unrewarded. However, PBR wants to celebrate you and all your little victories. And that's where "Cheers to You" comes in.
Our bus stop copy would feature a story that would put reward into even the longest wait for a bus to arrive. The 'Cheers To You' Campaign is attempting to access the simple human truth that people like to feel reward. As we do so many great things every day that never get noticed, PBR wants to extend a celebration for those moments as a beer that understands under-appreciation.
The Billboards created for the campaign would utilize location to emphasize the message to the consumer. The 'Cheers To You' Campaign is attempting to access the simple human truth that people like to feel reward. As we do so many great things every day that never get noticed, PBR wants to extend a celebration for those moments as a beer that understands under-appreciation.
Our Web Ads would utilize location to emphasize the message to the consumer.The 'Cheers To You' Campaign is attempting to access the simple human truth that people like to feel reward. As we do so many great things every day that never get noticed, PBR wants to extend a celebration for those moments as a beer that understands under-appreciation.
We chose to utilize the product packaging in a creative way to share our interesting blue ribbon coasters. The 'Cheers To You' Campaign is attempting to access the simple human truth that people like to feel reward. As we do so many great things every day that never get noticed, PBR wants to extend a celebration for those moments as a beer that understands under-appreciation.
Our unique coasters would feature a blue ribbon rewarding the consumer for every little big accomplishment. These provide share-ability and room for conversation. The 'Cheers To You' Campaign is attempting to access the simple human truth that people like to feel reward. As we do so many great things every day that never get noticed, PBR wants to extend a celebration for those moments as a beer that understands under-appreciation.